Nexstar Media Group, Inc. (NXST) Q3 2020 Earnings Call Transcript @themotleyfool #stocks $NXST

And this year, that was $1 million. Facebook has never done business with WGN America. Pharma has — I mean, financials have never done business with WGN America, and they’re all now advertising clients. So we’re in it for the long-haul and very pleased with the early results, but obviously, awareness is the number one issue that we will attack as we continue to expand the product into more dayparts as time goes on.

Zack SilverB. Riley — Analyst

Got it. Thanks, Perry. Thanks, Tom.

Operator

We’ll take our next question from Craig Huber with Huber Research Partners. Please go ahead.

Craig HuberHuber Research Partners — Analyst

Okay. Great. Thank you. I guess a housekeeping question first. Maybe I missed this, but the retrans subs, how much is that down year-over-year? I think you told us three months ago, it was down 5% to 6% for the second quarter.

Tom CarterChief Operating Officer and Chief Financial Officer

It was down mid 5%, and it’s down slightly less. The most recent quarter was on a trailing 12 basis, the best of any quarter. Seasonally, it’s that way anyway. But I would say if it was down between 5% and 6% in — on a trailing 12 basis, last quarter, it’s down between 5% and 5.5% currently, on a trailing 12-month basis. So slightly better.

Craig HuberHuber Research Partners — Analyst

Okay. Appreciate that. And then I think you guys said for the month, except for October, the fourth quarter core advertising is down mid- to high single digits. So is that correct?

Tom CarterChief Operating Officer and Chief Financial Officer

That is correct.

Craig HuberHuber Research Partners — Analyst

Can you give us a sense — I mean, there’s a huge amount of political displacement in October, but can you give us a sense how October ended up doing? Near term question.

Tom CarterChief Operating Officer and Chief Financial Officer

I would say low double digits.

Craig HuberHuber Research Partners — Analyst

So it held up pretty well in the scheme of things. Okay. Appreciate that. Big picture question. Within your various markets, what percent of the viewers do you think consume your content for your big four TV stations over-the-air as opposed through MVPD?

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